Why choose Parker Press?
To convey a smart, professional image
Well-written text is similar to being well-dressed or well-spoken; it reflects a professional, credible image of you, your company, and your products and services.
To see your business from the customer’s point of view
Business owners and managers are often too close to their services and products to be able to stand back and look at them from a potential customer’s point of view. A professional writer has the “outsider” advantage to truly see what you offer customers.
To show you the best ways to blow your own horn
It’s not always easy to boast about your products and services, but a professional writer is skilled at helping you uncover and promote all the unique features and benefits of your products and services to your current and potential customers.
To ensure consistent, marketing-oriented communication
Once you have a clear, detailed description of the unique features and benefits of all your services and products, you can use them for everything: websites, brochures, product and service listings, sales collateral, marketing items, and so on. Your website is open 24/7 365 days a year; it pays to invest in top quality writing.
WHEN TO HIRE A PROFESSIONAL WRITER
When you’re creating a new website or updating an existing one
Your website is open 24/7 365 days a year, so it pays to invest in top quality writing. Get maximum value for your web dollars by ensuring your marketing writing speaks to your target audience. A professional design coupled with top-notch marketing writing is a worthwhile investment.
When you need to create sales and marketing collateral material
If you’re like most people, you like to have a hard copy brochure or “leave behind” that you can browse on your own time. Once your website is up and running, a well-written brochure or postcard adds an extra kick to your marketing message, as well as reinforcing your professionalism and credibility.
When you’re starting a new company
Many new companies and sole proprietorships are operating on a shoestring, but most businesses today must have a website. So, if there’s a budget for a website you’ll want to ensure it includes the services of a professional writer for your 24/7 online business presence.
When you’re introducing a new product or service
Share your news and excitement with current and potential clients by creating announcement e-mails, postcards, brochures and news releases, and at the same time, ensure all the wording is professional and consistent with your existing material.
When you want publicity through a press release
One of the best-kept secrets in marketing is the ability to garner free publicity and advertising by using a well-written news release. Local newspapers, radio and television stations are always looking for local, seasonal material. So, if you have a product, service, or event you want to promote, a professional writer can help position your message in such a way as to help you gain valuable media exposure throughout your geographic target area.
When you want to improve customer service
It’s important to manage customer expectations, and to help reduce customer dissatisfaction and complaints, a professional writer can help you communicate your policies more effectively and diplomatically.
WHAT TO EXPECT FROM A PROFESSIONAL WRITER
Getting to know you
First things first: set up a telephone, skype or face-to-face meeting. A professional writer will be curious about you and your business, and want to know pretty much everything about it. They will ask a lot of questions about your marketing needs and wants, your business and your customers.
Plan of action
The next step is a plan of action and a written estimate for your approval. Everything is discussed up front, and if you agree to proceed, the next step will be scheduling the work. Most professional writers have more than one client, so your project will need to be scheduled accordingly. For jobs over $250, most professional writers require payment of half the fee up front. If the work will progress over months, then a contract with an hourly or project rate will be presented.
Once the project is a ‘go,’ a professional writer will ask for all the reference material you can supply, as well as contacts for subject matter experts (SMEs), and ask you to specify one person as their main contact. The writer may present an outline before preparing the first draft according to the set schedule.
Upon reviewing and discussing the first draft, the final draft will be prepared according to an agreed-upon schedule, and you will have it available to use on all your marketing material.
Down the road, if you have a new product or service to add to the roster, or wish to promote an event or create a new brochure, you now have a professional writer familiar with your business and its products and services to help you out.
WHAT TO LOOK FOR IN A PROFESSIONAL WRITER
Accreditation and education
Check for education and accreditation with reputable organizations. Expect to pay going rates of $30 to $150 USD per hour depending on level of expertise. Professional writers provide written estimates and, if necessary, contracts for larger projects or ongoing writing services like regular articles for blogs, websites, feature articles and newsletters.
Marketing writing is a specialized skill, particularly in the ability to uncover and promote the unique benefits and features of your company and its products and services, and to look at everything from the point of view of a customer. Look for a writer with advertising agency and corporate communications experience.
Fortunately, you can check out any writer’s work online. Review their portfolio carefully and dismiss any portfolios with ongoing quality issues like typos, misspellings, blatant grammatical errors, or lack of marketing know-how.
Check for clear and simple language, informative and entertaining writing, interesting headlines, and solid descriptions of features and benefits. The ability to write well about any product or service is the sign of a good marketing writer.
Professional writers are accustomed to working in the world of deadlines and revisions. Your writer needs to be reliable, punctual, and accountable.
FOR MORE INFORMATION
Please contact firstname.lastname@example.org